• AVimmerse

Roundtable with Keith Myers @ AVimmerse | Can the Metaverse be Defined?

Keith Myers is Creative Director of AVimmerse.


After years spent creating quality 360 audio-visual content for a number of high-profile clients, the founder, Keith Myers, sought a new challenge - to master the art of experiential storytelling. To create truly immersive worlds in which users didn’t just control the narrative, but could also explore and engage in a whole new way.


During this episode, Ben is joined by co-host Jacob Ovendale and Keith to discuss the Metaverse; where we are now, the future, and how the Metaverse can be defined.

Thanks to The Regency for providing excellent hospitality for this podcast recording.


https://open.spotify.com/episode/3WPtQErgQnP1MpYESUWd3g?si=FOOQfwhRQ7i9w5c9-W3_eA


Listen to Keith talk about the Metaverse on the Venturi podcast.

01:29 Keith’s introduction

02:17 What is the Metaverse?

10:06 Investing sensibly in the Metaverse and immersive technology

19:09 Brand experiences and the Metaverse

24:29 Metaverse and the human brain

26:57 The excitement and fears around immersive technology

29:27 Putting the user at the heart of the process

31:00 Prototyping experiences

31:17 Gaming and the Metaverse

35:59 Platform ownership

40:38 How the technology can be used to help people ‘escape’

44:25 Real life vs technology

55:00 How fast technology evolves.

56:50 Could we lose our humanity?


1:01:08 Keith asks listeners to share what technology means to you and your journey.